Pengaruh Persepsi Kemudahan Dan Brand Image Toko Terhadap Niat Beli Ulang Di Online Marketplace Dengan Kepuasan Pelanggan Sebagai Variabel Intervening

ABSTRACT
 
 The problem in this study is the high intention of people Banjarnegara Making repeat purchases through online marketplace. There are several factors that repurchase intention, such as : perception ease andstore brand image. This aims to determine effect and store image on intentions marketplace with customer satisfaction an intervening variable. population community 923,192 people. While sample was 100 respondents. With purposive sampling technique. type data used primary collection techniques using a questionnaire via google form. results indicate perceived has no positive insignificant intention. Store significant Perception convenience negative satisfaction. Customer intentions. cannot mediate relationship between can intention.
 Keywords: Ease, Brand Image, Repurchase Intention, Satisfaction